In-house art departments are often drinking from a firehose with a straw…overwhelmed, understaffed and pressed for time. I’m a freelance art director/graphic designer who works as a brand ambassador for financial services. I’ve worked with teams for more than 10 years and built trust with notable global financial firms. I distill complex ideas into elegant, effective, and creative solutions. I help move projects along the pipeline when work needs to get done.
Imagine if you could get those design projects off your list. You totally can. Let me help you.
This collection of materials was designed as a wake up call to illustrate the length of time we can potentially be living off our retirement savings. The overarching concept approaches the subject as a metaphor for climbing a mountain. Being able to find your specific place on the climb helps to visually show how much potential time you still have. Opting for a brown bag paper quality, the materials feel authentic and honest.
Transitioning from an old name to a new one, Wazee needed a fresh brand. By embracing the pixel, a family of materials was created. Trade show graphics, sales sheets, corporate stationary and website.
Ruby Door Design (interior and remodeling business) wanted to take their brand to the next level. They needed a brand identity that reflected the stylish and professional business they had evolved to. Looking to capture a higher end client, we built a collection of materials that felt luxurious, historical and eclectic all a once. The end project included gold foil printing, iconic midcentury modern furniture and interesting geometric patterns.
"How do you picture your retirement?" was a campaign developed on behalf of SSGA for a pitch for Wells Fargo. Posters, brochures and an interactive website were designed in the branding style of the business with an individualized and youthful feel.
Summit Services Group needed a collateral rebrand. Most critical was finding a way to easily explain the depth of their services to prospective clients. We developed a collection of notebooks that detailed their unique offerings. Other materials included business cards, trade show graphics, brochures, and stationary.
This collection of materials (brochures and interactive PDF) are designed to easily explain what a target retirement fund is and how they function.
Poster series designed to help motivate employees to keep making healthy choices.
These posters were used to pitch an informational campaign to employees, letting them know change was coming to their retirement plan.
16-pg brochure/whitepaper details a joint venture program between Janus Capital Group and the Denver Public Schools. These pieces were produced two consecutive years.
Using humor, this collection of collateral aims to catch attention with clever copy and recognizable characters. Each piece uses elements from the copy in the patterned background to reenforce the messaging. Several pieces make up the campaign including a brochure, poster, postcard, and email.
In September of 2013, Colorado was hit with 15 inches of rain over the span of a week. The Colorado Oil and Gas Association wanted an infographic that highlighted the critical factors of the event and how they managed the disaster. This graphic was posted on their website.
Hand-crafted personalized invitation printed on vellum paper and sent in a small pocket folder enclosure. Email reminder with RSVP also included.
This campaign was about challenging employees to work as a team to climb a Colorado 14er. Collateral included expo posters, powerpoint template, and a logo.
Here are some logos I've created through the years.
An invite designed to be a little treasure, this assignment was for my daughter's eighth birthday. Tough client, but great party.
